In the early years, commercials were more informative and direct like a college professor giving a lecture about a subject that nobody cares that much for. Commercials these days tend to be entertaining and humorous in a way that would ensure the viewer would remember their brand through a particular joke or story that the commercial was conveying. Celebrity faces being used to market candy and soft drinks was not as common in the 70s as it is today. For example, Mars Chocolate (North American Marathon Bar Brand) was designated as the “official energy bar” of the rock marathon series, encouraging athletes from all over the country to accept the promise of the marathon bar in 2012 as a healthy “Rock On”.Ĭowboy movies were a popular topic at the time, and the movie star Patrick Wayne was used to help garner excitement about the “new” Marathon Candy Bar. Marathon bar brands are usually designated as the “official energy bar” of the marathon series. For example, Mars Chocolate (North American Marathon Bar Brand) was designated as the “official energy bar” of the rock marathon series, encouraging athletes from all over the country to accept the promise of the marathon bar in 2012 as a healthy “Rock On”.Īlthough Marathon candy bars are not named after the marathon, for runners, the marathon bars are a good energy bar choice. Marathon bar brands are usually designated as the “official energy bar” of the Rock ‘n’ Roll Marathon marathon series. Marathon John would often get into battle using the Marathon Bar.Īlthough Marathon candy bars are not named after the marathon, for runners, the marathon bars are a good energy bar choice. If you knew someone that knows a thing or two about pop culture history, they would be able to tell you that mars would use a character they named Marathon John, portrayed by the popular western movie star Patrick Wayne. However, Mars also used advertising to help sell the Marathon bar. You might think that the Marathon Bar would sell well just on taste alone. It was known to have had an appetizing and delicious taste to them and was nothing related to running marathons or receiving half marathon medals. The Marathon candy bar was basically a flat braid with chocolate-covered caramel. It is often said that the marathon bar did not meet expectations, however, it is a bit ambiguous to what that means. The bar has since been discontinued in 1981 most likely because of its similarity to the other candy bars that mars was selling at the time and continues to sell today. Probably as a marketing tactic that made it better for the marathon bar to get recognized by children and other potential buyers when they were browsing the 70s candy section. Most notable, in all of the 7/11 stores in the 70s, you would always see marathon bars on display there, packaged with ruler markings on the wrapper. During the time the Marathon Bar had a presence in stores, they were packaged with ruler markings on the wrapper. Makers of the famous Snickers, Milky Way Bar, and of course, the wonderful Twix Triple Chocolate Bar. The Marathon bar was a chocolate bar that was made by the Mars chocolate company.
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